Experience Overview

Over the past two decades, I have built and led businesses at the intersection of technology, operations, and emerging opportunity. My career has spanned early-stage ventures, national retail initiatives, and the long-term ownership and successful exit of a technology services company that grew to become one of the top revenue generating firms in its category across North America. Throughout each chapter, my focus has remained consistent: build durable structures, develop strong teams, and create commercially sound models that stand the test of time.

Today, my work centers on advising and supporting early-stage and growth-oriented companies, particularly those navigating inflection points in strategy, capital formation, and operational scale. I am especially drawn to founders and organizations seeking disciplined execution, thoughtful expansion, and meaningful longterm impact. At its core, my professional experience is about connecting people, ideas, capital and building businesses that are both practical and forward leaning.

"Building durable, long-lasting global businesses through innovation and value"

Professional Experience

Wagondrop AB - Sweden

Founder & Chairman of the Board | 2022 - Present

Founder and board chair of an AI‑enabled logistics platform designed to connect shippers, buyers, and transport providers through optimized, on‑demand delivery models.

  • Defined long‑term strategic vision, governance structure, and organizational culture

  • Presided over board and shareholder matters; advised executive leadership on strategy and execution

  • Provided continuity and long‑range perspective based on deep operational knowledge of the business

  • Company currently paused due to macroeconomic conditions; no active operational involvement

Norrel LLC - United States

Founder & Chief Operating Office | August 2024 - March 2025

Early‑stage sustainable energy company focused on waste‑heat recovery solutions for commercial and industrial customers.

  • Partnered with the Co-Founder to establish operational strategy, leadership objectives, and early financial frameworks

  • Led go‑to‑market planning, marketing strategy, and initial sales pipeline development

  • Evaluated global manufacturing and supply‑chain options with emphasis on North American production

  • Directed research into government incentives, tax benefits, and sustainable funding mechanisms

  • Exited ownership following strategic reassessment driven by U.S. tariff volatility and return‑on‑investment considerations

Basics‑n‑Beyond LLC — United States

Founder & Chief Executive Officer | January 2009 - August 2024

Apple Authorized Service Provider (AASP) delivering managed services, enterprise support, and authorized Apple repair across the Southwestern United States.

  • Built and led the company for more than 15 years, growing to 25 employees and sustained high profitability

  • Achieved internal Apple ranking as a top‑10 net‑revenue‑grossing AASP in North America

  • Maintained average annual revenue of approximately USD $1.5M, serving more than 150,000 active clients over the life of the business

  • Oversaw all commercial, operational, and financial functions, including sales strategy, customer experience, staffing, and vendor relationships

  • Earned reputation for execution discipline, service quality, and long‑term customer trust

Apple Inc - United States

Project Development Manager | December 2003 - August 2009

Held a Senior Director program‑level role supporting Apple Retail launches and initiatives across the United States.

  • Built, hired, trained, and managed teams of Apple software technicians and sales associates

  • Designed and delivered employee training programs and growth seminars for Apple Retail staff

  • Contributed to regional growth strategies and supported the national rollout of Apple’s One to One program

  • Provided structured input on database development, systems design, and operational processes

  • Mentored teams toward Apple Pro certifications

Savanti Group Inc / Sights2See TV — United States

Co‑Founder & Chief Operating Officer | 2000 - 2003

Multimedia and technology company producing Sights2See TV, a hospitality‑focused virtual concierge platform deployed through early smart‑TV systems.

  • Led technology, sales, production, and commercial strategy

  • Developed 45‑minute localized news and entertainment programming for major hotel chains

  • Created early interactive television experiences prior to DVR and modern streaming platforms

  • Built Flash‑based corporate websites during the early commercial web era

  • Company wound down following industry shift from Adobe Flash to HTML5